Clarity and alignment for complex digital initiatives
I advise founders and leadership teams on product, technology and growth strategy — ensuring digital investments deliver measurable business value.
Who I work with
Startups and scale-ups preparing to grow
Small and mid-sized organisations modernising digital capability
Leadership teams navigating product or platform decisions
Whether launching something new, scaling rapidly, or restructuring an existing platform, I provide practical, commercially aware digital guidance.
When I’m typically engaged
Most clients come to me when:
Product iteration feels disconnected from commercial goals
Technology decisions are slowing growth
A new platform requires guidance and structure (pre or even post implementation)
Scaling has exposed architectural or operational weaknesses
Leadership needs an experienced, objective sounding board
I bring clarity to complexity and structure to ambition.
What I do
Strategic product & technology advisory
Aligning product vision, technical architecture and commercial objectives.
Digital investment de-risking
Helping leadership teams make confident decisions on major digital initiatives.
Platform & architecture oversight
Ensuring solutions are scalable, sustainable and commercially viable.
Growth & commercial alignment
Prioritising initiatives that drive measurable business outcomes.
How I work
Rapid understanding of business context and constraints
Clear prioritisation of initiatives that drive impact
Alignment between leadership, product and technology
Structured oversight of execution
Measurable outcomes
Engagement options
Strategic diagnostic
A focused review of product, technology and commercial alignment — delivering a clear priority map and risk assessment.Ongoing advisory
Independent executive-level guidance across product and technology decisions.Project-specific oversight
Support for technology and/or product initiatives, vendor selection, scaling transitions or transformation programmes.
Digital product & technology engagements
For over 20 years, I’ve led and advised complex digital product and technology initiatives across enterprise, scale-up and public-sector environments.
These engagements span eCommerce, fintech, national infrastructure, analytics, and regulated industries — aligning product strategy, technical architecture and commercial outcomes.
Enterprise eCommerce & digital commerce platforms
Rope Dock – Custom eCommerce platform & product configuration system
Designed and delivered a complex WooCommerce-based platform integrating POS, inventory management, shipping logistics, and a custom product configuration engine for technical marine equipment.
Danube – Enterprise eCommerce transformation
Executive technology leadership for large-scale online grocery platform, aligning digital commerce architecture, operational systems and revenue growth strategy.
Procter & Gamble – Global customer engagement platform
Delivery of global rewards and engagement platform supporting international brand operations and customer retention strategy.
National infrastructure & intelligent operations
Airbus – Fleet management analytics
Enterprise analytics and fleet management system advisory supporting operational intelligence and asset optimisation.
National Grid UK – Operations centre
Advisory on operational analytics and infrastructure monitoring platforms supporting national energy operations.
Danish Road Directorate – Video analytics
Intelligent operations platform development incorporating real-time video analytics and national transport infrastructure oversight.
City of Westminster – Traffic management
Urban analytics and digital infrastructure systems supporting traffic management and operational coordination.
Public sector & emergency management systems
Department of Science & Technology Manila – Emergency management centre
Digital emergency response and coordination platform advisory supporting disaster resilience initiatives.
World Health Organization – Disaster recovery coordination
Technology advisory for global disaster coordination and emergency response systems.
Embedded finance & fintech platforms
Wallet Engine – Wallets-as-a-service
CPO-level leadership for embedded finance platform serving global B2B2C clients, overseeing product strategy, compliance, and scalable platform architecture.
Verso Finance – On-chain insurance platform
Product and technology strategy advisory for blockchain-based insurance infrastructure and regulatory-aligned fintech solutions.
Energy, utilities & industrial systems
EDF – Maintenance & outage planning
Operational analytics and predictive maintenance systems supporting large-scale energy infrastructure.
Grundfos – Distribution management
Enterprise distribution management and operational systems advisory for global manufacturing operations.
BASF – Knowledge management
Enterprise collaboration and knowledge management platform implementation across global teams.
Sika – Global knowledge platform
Strategic oversight of global knowledge management infrastructure supporting international operations.
Digital growth & operational advisory
Peter Boyle & Co. – Digital marketing & operations
Digital marketing systems, lead qualification architecture and operational platform improvements for legal services.
Complex digital initiatives succeed when ambition, capability and effort are brought together with structure and the experience to flex or pivot within that structure.
If you’re navigating a critical product or technology decision, or you are curious about what else we could do together, let’s talk.